The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Websites / E-Commerce
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Custom Content
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Art Direction
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Art Direction
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Influencer Marketing / Multi-Channel
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Online Video / Interactive Video
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Brand Voice
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Brand Voice
YangYangLa
Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Jianshui Honghui aquaculture industry Co.,Ltd. Category: Packaging / Mass-market
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book
Agency: Bedow / Stockholm
Client: Nunchi Category: Craft / Printing & Paper Craft
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Out of Home / Health & Wellness
Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications
Client: Sandy Hook Promise Category: Media Relations
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Extended Campaign - Posters & Out of Home
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton
Client: Nike Category: Extended Campaign - Posters & Out of Home
The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe Category: Craft / Art Direction
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Craft - Cross-Channel UX / UI / Digital / Physical
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Innovation in Experiential
Hidden Flag
Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona
Client: FELGTB Category: Innovation in Experiential
First Steps: Earhart Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Music Videos
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut
Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK
Client: Netflix Category: Out of Home / Billboards & Transit
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace Category: Out of Home / Billboards & Transit
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas
Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region
5 Million Puffs
Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena Category: Livestream
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Non-traditional & Guerrilla Marketing
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor
Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Save our Species
Agency: BETC / Paris
Client: Lacoste Category: Non-traditional & Guerrilla Marketing
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Long Form Video / Single
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Long Form Video / Single
MOCA
Agency: Leo Burnett / Toronto
Client: Museum Of Contemporary Art Category: Branding / Rebranding
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Promotional / Print Advertisements
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Promotional / Print Advertisements